GOLFTEC Brand 101

Learn about the GOLFTEC brand and how to communicate it correctly.

Our Mission:

To Help People Play Better Golf



The GOLFTEC Brand Guide

The GOLFTEC Brand Guide is your tool to understand the brand, tone, colors, language, and more. It is the most complete guide to understanding how GOLFTEC is to be presented in the most consistent fashion possible to our students.

Click Here to Download the Brand Guide




  

Brand Training Video

Learn about the GOLFTEC brand in this informative video

  

The Five Factors

One of the Key Fundamentals of the GOLFTEC teaching philosophy is the use of the five factors. These factors differentiate GOLFTEC from our competition and drive home the core values of the company.

1. Fact-Based Diagnosis

GOLFTEC is the only company that offers real-time video combined with motion measurement data. We compare those results against a proprietary database of over 150 tour players. We present our diagnosis in a simple RED-YELLOW-GREEN format to help guide our fact-based training efforts and increase in-lesson understanding.

2. Sequential Lessons

True improvement requires more than a simple fix or quick tip to resolve a key swing flaw. GOLFTEC focuses on one thing at a time in the right sequence that builds one improvement on top of another. This includes a comprehensive approach to all aspects of the game including on-course training.

3. Advanced Retention Tools

To extend and enhance the learning process, students have 24/7 online access to their Player Performance Center™. This allows students to relive their lessons using our WebLesson® technology while also viewing Coach notes, assigned drills and managing their account including scheduling lessons.

4. Video-Based Practice

At GOLFTEC, we believe that lasting improvement requires more than just lessons. Practicing between lessons is imperative to the process. Working indoors with video allows students to focus on swing mechanics rather than “guess” based on ball flight.

5. Precision-Matched Clubs

Properly fit equipment is essential to playing your best golf. GOLFTEC’s TECFIT™ offers an unbiased custom club fitting service that identifies the right equipment using launch monitor technology and a unique “matching” philosophy that filters through thousands of head and shaft combinations to find the perfect match for each golfer.

Brand Promise

This simple graphic is the essence of our company. It clearly states our promise to students and illustrates the support for our Mission Statement:

To Help People Play Better Golf 

And is supported by our 96% success rate.







  

  

Teaching Philosophy

At GOLFTEC, we rely on swing fact and not swing opinion.

We know the best way to improve at golf is through fact-based instruction using video analysis, motion measurement, tour player data and learning from highly-trained coaches who are passionate about helping their students play better golf. 

Coaches armed with these measurable and straight-forward facts can help any golfer excel.

Company Wide Culture

Our Company values and culture matter throughout the entire GOLFTEC team.

Team

Individuals collaborating for the greater good of our students and fellow coaches.

Passion

A shared love of helping people play better golf.

Innovation

A commitment to researching and developing new and improved training and fitting techniques is a core part of our business.

Integrity

We are always honest and forthright.

Improvement

Striving to get better at what we do each and every day.

Fun

We love helping golfers improve and have fun doing it.

  

The Elevator Pitch

Tell people about GOLFTEC in less than 30 seconds:

GOLFTEC helps people play better golf.

Our Coaches use advanced technology and data from the
world's best golfers to develop a clear plan for improvement. 

The result is better, more confident golfers. 

How's your game?

Logo Usage

Our Logo is our fingerprint. 

Our logo is a symbol that stands for the GOLFTEC brand. Through style, color and graphic elements, it defines our brand personality and creates recognition with our students and partners.

Its smooth lines, italic type and oval elements are representative of the energy and motion that comes from a swing path.

Please refer to the Brand Guide for guidelines that provides specific information regarding size, color and spacing of the logo—virtually everything that will help you use the family of marks in a clear, consistent manner.

The GOLFTEC Agency has assembled a variety of marks to provide flexibility for all applications. With so many options available, it is imperative that only the marks in this guide be used. Alterations are not acceptable.

Visit the Brand Gallery Page to Download Logos


  

Use the Media Kit to tell the GOLFTEC Story

The GOLFTEC Media Kit is designed to share the GOLFTEC story with media outlets outside of the company. The page linked below contains the Media Kit PDF Download as well as contact information for GOLFTEC public relations.


There's More!
Get the Full Brand Guide.

Download the brand guide

 

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